The TeeSponsor provides the most economical way to get your product or business noticed. Statistics show that over 70% of the golfing public will practice their golf swings prior to beginning a round of golf. Most importantly, a golfer will also practice 6 to 8 hours per month at the driving range, at an average of 90 minutes per session. The TeeSponsor captures the attention of this ideal audience for an unprecedented period of time. Making this unique Marketing Strategy, the only medium that ensures that your message is not only seen, but remembered.
With a CPM ratio (Cost per thousand impressions) of less than $6.00, the TeeSponsor can get your message out to your exact audience at a fraction of the cost of traditional advertising. In comparison, the CPM for a ½ page local newspaper ad will run approximately $24.00. Additionally, local magazine, billboard and 30 second radio spots have CPM’s starting at $7.00 and climb as high as $150.00 for national coverage.
THE GOLFER
Tee Time Media hits the target with the TeeSponsor Tee Divider. Our advertisers can consistently reach high-value market segments and grab the attention of an exclusive market demographic.
The average golfer will visit their local driving range or practice facility twice a week, during lunch, after work or on a selected and regular training schedule. This ritual or obsession to many, allows the golfer to leave the distractions of life behind and sets him or her up to be relaxed, focused and accepting to the images placed at their feet. For the next 90 minutes, this golfer will be giving your advertisement the attention you demand.
HIGHER LEVELS OF EDUCATION
The demographic of the golfer points to an overwhelming 84% having attended college with 42% of golfers holding post-graduate degrees.
HIGH INCOME
With an average income of $85,960, the golfing public has money to spend. 42% of golfing households earn in excess of $100,000, with 24% earning above $125,000.
Golfers have the discretionary income to enjoy the finer things in life. From the cars they drive, to the food they eat, to the investments they make, the accomplishments of this exclusive audience provides for an affluent lifestyle. This prosperity is reflected in the clothes they select, where they choose to live and the lavish accessories they decide to purchase.
66% of golfers have mutual funds, 59% invest in stocks and 48% of this group uses a financial advisor to handle their average portfolio of nearly $200,000
DECISION MAKERS
Golf has always been a means of interaction and advancement into the corporate world. 75% of the golfing community are executives or top level decision makers. 43% own their own business or are partners.
FEMALE GOLFERS
Women represent the fastest growing segment of the golf market. 41% of all new golfers are women. These ladies have high incomes, advanced degrees, sophisticated tastes and most often control the family budgets.
THE BOOMER EFFECT
Baby Boomers alone will account for an increase of 75 to 100 million extra rounds of golf that will be played in the U.S. over the next ten years. This is the most affluent, high spending generation in our nation’s history. They control 70% of America’s net worth and half of all the household discretionary income.
Boomer Golfers:
- Hold average investment portfolios of $245,000
- 70% own mutual funds, 63% own stocks
- 91% own their primary residence
- 17% own a second home
THE RESOURCES
Tee Time Media’s Nationwide Dealer Network is the fastest growing ad distribution system in North America. We are continually expanding and currently provide representation in most major cities across the U.S. Our comprehensive ad campaign effectively promotes your product or service. Getting your business noticed is what we are all about.
ATTENTION MEDIA BUYERS
Tee Time Media has a program in place just for you! Please contact us at buyers@teetimemedia.com
